But the difference of each business is in understanding and applying the AIDA model in Affiliate Marketing. How to apply the AIDA model in Affiliate Marketing It is an entire closed process of customers following the AIDA model. Accompanied by incentives, policies to promote faster action.įrom attraction to excitement, to desire and ultimately to buying. The effectiveness of this final stage depends largely on how you use the call to action. If the customer is still with you to this stage, then you only need 1 more step to close the sale. Certainly, customers will want to own the product immediately. At the same time, thoroughly exploiting insights to hit the needs of the target audience.Īnd when there is a homogeneity between customer needs and product benefits. You need to focus on fully embodying every aspect and benefits you can bring. And now is the time you are approaching the sprint phase – the stage that makes customers “crave” about the product. Although these customers have not yet created conversions, you have been successful at this stage. If you have a large number of customers tracking your information. The key point at this step is: the information presented must be of a quality similar to the values you have used to attract attention to the previous customers.Ĭontinuing to retain customers for as long as possible is the goal of this exciting period. It’s time for you to give more information so that customers can understand the product. Once customers begin to identify and connect to the messages you provide. Because the impression of the first contact between business and customers is extremely important. The messages transmitted through the channels need to be elaborate. Through the headline sentences, or just with an ad with a new style…Īt this first step, the business needs to directly present the features that are most impressive to its customers. Maybe through the top 1 position of the website on Google. In the first phase of the AIDA model, all efforts of the business should aim to attract customers. A – Attention: The stage of attracting customers According to this formula, to become a true customer of the business, users need to go through 4 stages.Īnd in each of these stages, businesses need to have an appropriate strategy. Explain in detail the elements in the AIDA modelĪIDA stands for Attention – Interest – Desire – Action. And finally, a promotional code is sent to the lowering point for customers to decide to buy. On another day, a new, “more persuasive” message from you reaches customers again. ![]() But customers also have signals of concern about your brand. Although at this step, most customers do not immediately make a decision. When accessing the website, customers are extremely interested in the messages on your website. Attracted by the subject line, customers continue to click on the website to find out more information. Understanding the AIDA model, you can apply it directly to Affiliate Marketing activities as well as other business strategies.įor example: a customer is looking for information about product A and “caught the eye” is that your website is in the top position. Here are 4 factors that have formed a psychological transformation process of customers during the purchase process. So what is AIDA?ĪIDA is a basic marketing funnel model that contains 4 elements: Attention, Interest, Desire and Action. In particular, AIDA is one of the theories that can be applied to the current Affiliate Marketing trend. There are many different models applied in Affiliate Marketing.
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